Wrong keywords and match types
Broad match keywords without strong negative keyword lists can trigger irrelevant searches and drain the budget before valuable prospects see the ad.
Google Ads Management · Islamabad
Stop burning budget. Start buying customers.
Conseoz manages Google Ads campaigns for businesses that are tired of paying for clicks that never convert. Certified specialists, transparent billing, and a clear focus on qualified leads.
PKR 2M+Ad spend managed monthly
4.2×Average ROAS delivered
38%Average CPA reduction
98%Client retention rate
The first thing customers see
Search ads place your business directly in front of high-intent buyers.
The right campaign does more than generate traffic. It connects a specific search, a relevant message, and a focused landing page so every click has a better chance of becoming revenue.
- Campaign structures built around buyer intent, not broad traffic volume.
- Conversion tracking configured before budget is scaled.
- Weekly optimisation based on leads, cost per acquisition, and return.
Why campaigns underperform
Wasted budget
Poor quality score
No useful data
Most campaigns are set up to spend, not to sell.
When an account produces clicks without qualified leads, the issue is usually campaign management rather than the Google Ads platform itself.
Generic ads sent to the homepage
Weak message match between keyword, ad copy, and landing page lowers relevance and can increase the amount paid for each click.
Conversion tracking is missing
Without reliable form, phone, WhatsApp, or purchase tracking, neither the account manager nor Google can optimise toward real business outcomes.
Google Ads management services
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Every campaign type. One accountable team.
We manage the complete Google Ads ecosystem and align each campaign with your business goal, budget, market, and sales process.
Google Search campaigns
Intent-led search campaigns with tightly grouped keywords, tailored ad copy, location controls, and negative keyword lists that protect your budget.
Google Shopping ads
Merchant Center setup, feed improvement, product grouping, bid management, and performance optimisation for e-commerce catalogues.
Display and remarketing
Audience-first campaigns that re-engage visitors with controlled frequency, relevant creative, and carefully managed placements.
Performance Max
Structured asset groups, audience signals, product feeds, conversion goals, and reporting across Search, Display, YouTube, Gmail, and Maps.
YouTube video ads
In-stream and discovery campaigns for awareness, retargeting, and demand generation with audience and bid strategy management.
Conversion tracking and analytics
GA4, Google Tag Manager, phone calls, form submissions, WhatsApp clicks, and purchase events configured and tested correctly.
Landing page optimisation
Message match, page speed, mobile experience, content hierarchy, proof, and call-to-action placement reviewed around conversion goals.
Campaign audits and rescue
A clear audit of wasted spend, missed opportunities, tracking errors, account structure, and the practical changes required to improve performance.
How we allocate budget
60%
20%
15%
5%
Every rupee has a job. We make sure it does one.
Budget allocation follows performance. Proven campaigns receive the largest share while controlled testing creates room for future growth.
Proven performers
Campaigns and keywords already generating conversions near the target cost.
Growth expansion
New keyword themes, audience segments, locations, and adjacent campaign opportunities.
Testing
Structured tests for ad copy, landing pages, bidding, audiences, and creative assets.
Remarketing
Re-engagement of visitors who showed interest but did not convert on the first visit.
Our process
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From account audit to the first converting campaign.
A documented workflow keeps decisions clear and ensures the account is built on useful data from the beginning.
Free account audit and strategy session
We identify wasted spend, tracking gaps, keyword opportunities, quality issues, and the strongest campaign priorities.
Keyword research and campaign architecture
Keywords are mapped to intent and grouped into focused campaigns and ad groups with relevant copy and exclusions.
Conversion tracking setup
Forms, calls, WhatsApp clicks, purchases, and other valuable actions are configured and verified before launch.
Launch and first-week monitoring
Search terms, bids, locations, devices, conversion data, and budget pacing are monitored closely during the learning period.
Ongoing optimisation and reporting
Weekly improvements and clear monthly reporting cover spend, leads, CPA, ROAS, learnings, and next priorities.
Conseoz vs the alternative
What changes when an accountable team manages the account.
The difference is not more activity. It is better structure, cleaner data, faster decisions, and transparent ownership.
| Area | Self-managed / low-cost setup | Conseoz-managed |
|---|---|---|
| Keyword strategy | Broad targeting with limited exclusions. | Tightly themed groups and negative keywords updated from real search data. |
| Ad copy | Generic messages reused across campaigns. | Intent-specific variants tested against clear conversion goals. |
| Tracking | Incomplete or unreliable conversion data. | GA4 and GTM events configured, tested, and documented. |
| Budget | Evenly distributed regardless of return. | Spend follows the campaigns and audiences producing value. |
| Reporting | Clicks and impressions without context. | Spend, leads, CPA, ROAS, findings, and next actions in plain English. |
| Ownership | The agency may control the account and data. | Your account, your data, and your full access from day one. |
Why Conseoz
A Google Ads partner that manages your budget like it matters.
The account stays transparent, the priorities stay measurable, and every campaign remains connected to business outcomes.
Certified specialists
Campaigns are managed by trained Google Ads professionals.
No hidden spend markup
Your ad budget goes directly to Google and the management fee is separate.
Your account stays yours
You retain access, ownership, campaign history, and data.
Plain-English reporting
Reports explain what happened, why it happened, and what comes next.
Proven results
4.2×
38%
2.8×
Numbers from managed client accounts.
Performance is measured around meaningful actions rather than surface-level traffic metrics.
Average ROAS
Across e-commerce and lead generation clients measured over a minimum 90-day managed period.
Average CPA reduction
Average cost-per-acquisition improvement within 60 days of taking over an underperforming account.
Conversion volume increase
Average increase after campaign restructuring, tracking correction, and landing page alignment.
Client feedback
Real clients. Real Google Ads outcomes.
★★★★★
“Within 60 days our cost per lead dropped by 44% and enquiry volume more than doubled.”
Noman A. · Real Estate · Islamabad
★★★★★
“Every week I knew exactly where the budget was going and why. ROAS improved strongly in the first quarter.”
Sana R. · E-Commerce · Lahore
★★★★★
“Correct conversion tracking changed the account. Qualified leads increased significantly within 90 days.”
Thomas R. · SaaS · London
Frequently asked questions
What businesses ask before handing over their ad budget.
Conseoz charges a flat monthly management fee starting from PKR 30,000
for accounts with ad spend up to PKR 200,000 per month. The management
fee is separate from the budget paid directly to Google.
Many local service campaigns require a minimum monthly test budget of
roughly PKR 50,000–80,000, while e-commerce accounts often need more
data and a larger budget. The appropriate level depends on search demand,
click costs, margins, and sales targets.
Search campaigns may start generating leads quickly, but the first
30 days are usually used to collect data, improve search terms, test ads,
refine bids, and strengthen conversion quality. Efficiency often becomes
clearer between days 30 and 60.
Yes. Conseoz works inside an account that remains in your ownership.
You retain full access to campaigns, keywords, history, billing, and
performance data.
Yes. The engagement begins with an audit that identifies waste,
tracking issues, structural problems, and missed opportunities before
a remediation plan is implemented.
Yes. Campaigns can be managed for businesses across Pakistan and
international markets, including the UAE and the UK, with
location-specific targeting and reporting.
Your competitors are already appearing for the searches that matter.
Get a free Google Ads account audit showing where budget is being lost, what is not converting, and which changes should be prioritised.